About the Horseshoe Bay and Marble Falls, Texas Area 

Horseshoe Bay, Texas 

Horseshoe Bay, just fifty-seven miles northwest of Austin and six miles southwest or Marble Falls was purchased in 1930 by the Luptons and Browns of Ft. Worth, Texas. Horseshoe Bay was known as the "Coke Ranch," because the owners were Coca-Cola bottlers in Ft. Worth. In 1969, Norman Hurd, who had visited the area years earlier, decided he wanted to try and buy the "Coke Ranch" aside from the fact that he had been told numerous times it was not for sale. However, Mr. Hurd was a persistent man who would not take no for an answer, and he soon heard rumors that the Luptons were considering selling the "Coke Ranch." Through many hardships, Norman and his cousin, Wayne Hurd, bought the ranch on June 11, 1970 for two million dollars. Soon afterward, an article appeared in the local newspaper reading, "Coca-Cola Ranch to Become $12,000,000 Quality Resort-Residence Community on Lake LBJ." Soon everyone in the area was talking about the big plans in store for the "Coca-Cola Ranch." In 1971, when construction began on the power plant, Lake LBJ was lowered 31 feet. Norman and Wayne Hurd were beginning clean-up on the shoreline when Wayne discovered an old horseshoe. And this is how the unborn resort became known as Horseshoe Bay. 

Today, Horseshoe Bay’s population is 4,500 and continually growing. Horseshoe Bay has grown into a resort community including Applehead Island, Horseshoe Bay Proper, Horseshoe Bay West, Skywater, Pecan Creek, Bay Country, The Trails of Lake LBJ, and Escondido. While visiting the area you can stay at Horseshoe Bay’s Marriott, a 349 room, AAA, Four Diamond luxury hotel overlooking Lake LBJ. The Marriott’s features include five restaurants varying anywhere from an upscale diner to a poolside bar and grill. There is something for everyone, whether you’re a guest at the hotel or just a visitor for lunch. There are also many vacation rentals in the area. You can find condos, townhomes, or even private homes, all in a very wide price range. And, if you want to fly in for the weekend for a quick getaway, Horseshoe Bay has a Private Jet Center which includes a terminal building with a luxury lounge, fueling station, resort transportation and hanger rentals to keep your plane in while you’re staying in Horseshoe Bay. You can contact the Marriott and Jet Center at the following websites: www.horseshoestay.com www.hsbresort.com/jetcenter  

In addition to its beautiful homes and luxury hotels, Horseshoe Bay has many activities to offer for the entire family. If you enjoy the lake, you can sail, fish, ski, boat, etc. on the beautiful Lake LBJ. If you prefer to relax by a pool, there are many to choose from. The Marriott Hotel, Paseo Suites, The Yacht Club and Cap Rock all feature wonderful locations to take the kids for a swim or just lounge alone with adults. If you’re interested in relaxing or exercising, The Bayside Spa and Fitness Center is the place for you. It is a full service spa which also includes a full gym with brand new cardio and weight training equipment as well as a variety of Yoga/ Pilates classes. And, if you love to play tennis, there are two pro-grass courts, four hard courts and six fully lit clay courts all nestled among the Oriental Gardens at The Marriott. Lastly, there is one of the most favored sports of Horseshoe Bay… golf. With four championship courses already built and with a fifth on the way there is not a shortage of courses in the area. Slick Rock golf course, finished in 1972, Ram Rock golf course finished in 1981, and Applerock golf course, finished in 1985 were all designed by Robert Trent Jones Sr., and the newest golf course, designed by Tom Fazio, which was named, “The Best New Course in Texas,” by the Dallas Morning News is located at the new development, Escondido. The fifth is being built now. It is a Jack Nicholas Signature Series course at the new Skywater development. Golfers can enjoy there time in the sun on these beautifully designed courses.
 

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